Paperworld China’s Charity Trip to Liaoning

The organisers of Paperworld China, Messe Frankfurt (Shanghai) Co Ltd and the China Stationery and Sporting Goods Association (CSSGA) will join hands with a number of exhibitors to visit Huludao, a coastal city in Southwestern Liaoning province to deliver their love and care. A charity event named “Little paintbrush, big dreams” will be held on 2 November 2020. Together with the Huludao Tourism Ambassador and the Xingcheng Love Ambassador, underprivileged children of Liaoning Hope Primary School and children with autism from Liaoning province will draw beautiful scenery paintings together by the spectacular mountains and sea. On the same day, the organisers will conduct a donation ceremony at the Autistic Children’s Centre in Xingcheng.

In response to the country’s appeal to help underprivileged people, and to raise society’s sense of care for children with autism, the organisers will launch this charity event before the opening of Paperworld China. The event has already received huge support from a number of leading Chinese exhibitors, including Guangzhou Magi-Wap Culture Articles Co Ltd, Hangzhou Xuxian Trading Company and Shijiazhuang Duxiangshiguang Trading Company. They will donate their stationery items to Liaoning Hope Primary School and the Autistic Children’s Centre, with the aim of alleviating poverty in the province, and also laying a foundation for companies in Liaoning to realise their social responsibility and create a better public welfare environment. The organisers have also invited leaders from the Communist Youth League of Liaoning Province, the China National Committee for the Wellbeing of the Youth, the Liaoning Provincial Department of Commerce, Huludao City and Xingcheng City local governments to attend the donation ceremony. The event has already received positive attention from government departments.

Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd is happy about the upcoming event. She explained: “Paperworld China always strives to play an active role in public welfare activities. In 2017, we organised a charity event that delivered stationery items to left-behind children, who remain in rural regions of China while their parents leave to work in urban areas, in the impoverished rural mountainous areas of Yunnan Province. This year, we will continue to make use of Paperworld China’s industry influence to call on caring sponsors to participate in this meaningful event and I am very grateful for their contributions and donations. In addition to trade fair development, Messe Frankfurt has also played an active role in fulfilling its commitment to social responsibility and is dedicated to serving those in need. The donation of stationery will help cater to the children’s learning needs and in turn inspire them to pursue their dreams for the future. More importantly, the seeds of love and kindness are sowed in the hearts of children when they receive the donations.”

Messe Frankfurt is devoted to supporting social and environmental initiatives as an integral part of its corporate philosophy. Through its trade fairs and CSR projects, Messe Frankfurt strives to raise public awareness for a number of important issues. Last year, for example, the company’s “Toy & Edu China” trade fair donated gifts to the Macau Tung Sin Tong Charitable Society, benefiting children at day care centres as well as the elderly at activity centres.

Similarly, a tree-planting event by CAPAS (Chengdu International Trade Fair for Automotive Parts and Aftermarket Services) took place in Meishan, Sichuan, to promote cultural and ecological development in the province. The event highlighted the importance of environmental conservation and the operation of a sustainable business model, in turn providing a better living environment for future generations. Since 2014, Music China has been running the “Music Warms Our Hearts” autism charity project. An autistic children’s band took part in a ‘flash mob’ performance at the show, while proceeds from ticket sales are donated to the Shanghai Education Development Foundation.

 Paperworld China is co-organised by Messe Frankfurt (Shanghai) Co Ltd and the China Stationery and Sporting Goods Association (CSSGA). Held from 19 – 21 November 2020 at the National Exhibition and Convention Centre (Shanghai), many of the industry’s key brands have confirmed their participation at the show. The 2020 show will set up four themed product zones, namely “Art and Painting”, “Smart Learning & Stationery Trends”, “Tomorrow’s Office”, and “Creative and Cultural”. In addition, the “Small yet Beautiful” area will showcase merchandising models for small stationery stores. Spotlights will also be shined on the highly anticipated “Sidanxing · Best Stationery of China BSOC” Awards and the “Industry Excellence Conference”.

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