PepsiCo announced the launch of the PepsiCo Greenhouse Programme – APAC edition. The 2023 programme seeks to collaborate and support entrepreneurs who are developing innovative solutions that promote the circular economy for packaging and climate reduction.
As part of its commitment to pep+ (PepsiCo Positive), @PepsiCo’s end-to-end transformation strategy, the company is continuously investing in innovation to reduce environmental impact. The Greenhouse Accelerator Programme is an extension of this commitment to drive positive change and foster the growth of start-ups in the sustainability field.
“The launch of PepsiCo’s Greenhouse Accelerator Programme in APAC is a testament to our enduring and continued dedication to sustainability and innovation. As a company, @PepsiCo is acutely aware of its critical role in driving positive change and creating a more sustainable future for all,” said Wern Yuen Tan, CEO, APAC, PepsiCo. “The Greenhouse programme has been a tremendous source of ideation, talent development, and agility, allowing us to collaborate with like-minded, mission-driven entrepreneurs as they scale innovative ideas to reduce our environmental impact and promote a more resilient future.”
Issuing an open call that starts 20 March through 1 May 2023, PepsiCo is seeking 10 start-ups based in the Asia-Pacific region whose solutions integrate purpose into their missions, creating tangible impact for the business, consumers, communities and our planet. The selected start-ups are granted USD20,000 in funding and will participate in a four-month business optimization programme designed to accelerate growth. The programme includes personalized mentorship with experts across various PepsiCo functions, including leading and emerging brands, to help address critical early-stage business operations such as strategic planning, corporate structuring, and fundraising. Start-ups will also have access to brand optimization, product development, supply chain management, customer acquisition and distribution during the programme.
At the end of the programme, one start-up will be awarded an additional USD100,000 in funding to continue expansion, and an opportunity to continue partnering with PepsiCo on future projects.
PepsiCo first launched its Greenhouse programme in Europe in 2017 and expanded the programme to North America in the fall of 2018, and then to AMESA in 2022. The Greenhouse Accelerator programme is in its 7th year and has seen 58 emerging start-up brands deliver an estimated combined sales growth of over USD8 million in revenue.
For applicant information and additional detail on this year’s PepsiCo Greenhouse programme, please visit https://greenhouseaccelerator.com/apac/